Strategy. Clarity. Impact.

Senior marketing leadership without the full-time cost.

For founder-led businesses that have outgrown tactical marketing but aren't ready for a full-time CMO.

Joanne van Vuuren, Fractional CMO
I bring senior marketing leadership and commercial clarity to help businesses make better decisions and grow with confidence.

Marketing leadership experience with

  • lastminute.com
  • Monster
  • TES Global
  • Holiday Autos

What I do

All services

How I work

Strategy and delivery, from one place.

I'm a full-stack marketer, which is rarer than it sounds. Most marketing help is either strategy you're left to execute, or execution with no strategy behind it. I'm both: I find what's broken, build the plan, and do it with you.

See how I work in full

Step 01

It starts with a conversation

No pitch, no obligation. An honest discussion about where you are, what you're trying to do, and whether I'm the right person to help.

Step 02

I find what's really going on

The brief is rarely the real problem. Before any plan, I get to the root of it: the positioning, the data, and the gaps quietly holding growth back.

Step 03

I build the plan and do it with you

Strategy and hands-on delivery from one person. Clear scope, clear fees, and no gap between the thinking and the doing.

Step 04

I leave you stronger

The goal is never dependency. It's a team, a system, or a strategy that keeps working long after I've gone.

Full-stack: Brand & strategySEO, AEO & GEOContent & messagingEmail & lifecyclePaid mediaMarketing automation

Where I work

All sectors

20 years of marketing. All of it counts.

More about me

I have led marketing at lastminute.com, Monster.com, TES Global, and Holiday Autos — and spent the last several years working directly with founders and leadership teams as a fractional CMO and strategic advisor.

I have been part of two business sales — which means I understand commercial growth readiness for exit, what due diligence looks like from the marketing side, and how to build the foundations that hold up under scrutiny.

Every engagement starts with a conversation. Not a proposal, not a pitch — a proper discussion about where you are and what you actually need.

20+

Years of marketing experience

8

Services across strategy and delivery

5

Sectors with deep experience

2

Business exits as marketing lead

Strategy with vision. Impact that lasts.

Ready when you are.

Tell me where you are and what you are trying to do, and we'll work out together whether I'm the right person to help.

Get in touch