Technology & SaaS
Great technology loses to better marketing. Every time.
Building great technology is hard. Explaining why it matters, clearly and to the right people, is a different discipline altogether, and it's usually the one that decides who grows.
I work with tech and SaaS businesses on positioning, go-to-market and acquisition, drawing on senior roles at some of the most recognised digital brands of the last two decades.
Positioning wins the market
The best product rarely wins. The clearest story does. That is where growth starts.
Acquisition has to be built
B2B SaaS growth comes from a deliberate funnel, not luck. I build the system that scales.
Ready for the next round
From category creation to fundraising and exit, I make sure marketing holds up under scrutiny.
Where I've worked in this sector
lastminute.com
One of the defining consumer internet brands of its era. Senior marketing leadership across a period of significant scale and competitive intensity.
Monster.com
Global digital jobs platform. Head of Marketing in businesses operating across international markets at scale.
Holiday Autos
International travel technology business within the lastminute.com group. Growth marketing and brand strategy.
TES Global
EdTech platform with millions of users globally. Fractional senior marketing leadership through digital transformation and platform growth.
Dragonfly AI
Advisor to an AI creative optimisation business — working directly inside the AI marketing technology space on positioning and go-to-market.
Adzemble
Start-up marketing engagement covering proposition development, channel strategy, and early-stage growth foundations.
Common challenges I work on
Product-market fit and go-to-market strategy
Product build
taking a new product from concept to market-ready
Converting product features into customer value narratives
Acquisition strategy and funnel design for B2B SaaS
Category creation and positioning for genuinely new products
Scaling marketing teams and functions alongside product growth
Identifying new revenue streams and product opportunities within your existing business
Preparing marketing for fundraising or exit
International expansion and multi-market positioning
Strategy with vision. Impact that lasts.
Work with me in Technology & SaaS.
Every engagement starts with a conversation. No pitch, no obligation — just a discussion about where you are and what you need.
Get in touch