Start-up Marketing Advisory
Is your proposition ready for the market? Let's find out.
Proposition audits, market stress-testing, and the commercial narrative that gets early-stage businesses taken seriously by investors and customers.
See what's includedStress-test the proposition
Pressure-test your pitch against real market conditions before you launch.
Find the real opportunity
Market sizing and ideal-customer clarity so you aim at the right thing.
Investor-ready narrative
The commercial story that gets early-stage businesses taken seriously.
What this covers
Most start-ups have a product. Fewer have a proposition. There's a significant difference — and it tends to show up at the worst possible moment: when you're pitching investors, approaching your first major partners, or trying to explain what you do to the people who should be buying it.
Audit of your existing proposition pack, pitch deck, or go-to-market materials
Stress-testing the proposition against real market conditions and competitor landscape
Market opportunity sizing and penetration analysis
Audience definition and ideal customer profiling
Messaging and positioning development
Identifying the gaps between where you are and what investors, partners, or customers need to see
A prioritised programme of work to close those gaps
Relevant experience
Start-up advisory work includes engagements across tech, green energy, and AI — including working with early-stage businesses preparing for their first significant funding rounds and market entries.
Right for you if
You're pre-launch or early-stage and want an experienced outside eye on your proposition before you take it to market. Or you've launched, the traction isn't what you expected, and you want to understand why. Or you're preparing for a funding round and need your marketing story to be airtight.
Relevant sectors
Strategy with vision. Impact that lasts.
Start with a conversation.
Every engagement begins by understanding where you are and what you need. No pitch, no obligation — just a clear-headed discussion.
Get in touch