Where I work
Not a generalist. Genuinely broad.
Sector knowledge isn't just background — it changes what advice is worth giving. The buying psychology of a university applicant is nothing like that of a B2B SaaS buyer or an EV technology investor. I've operated at the senior level in all of these worlds. That's what genuine breadth looks like.
She thinks at board level but rolls up her sleeves and delivers. That combination is rare.
Education & Creative Arts
HE, FE, EdTech, and creative arts institutions. Student recruitment, brand authority, and digital transformation.
BIMM University · ADE Education (ICMP & SAE UK) · TES Global · FE college · EdTech start-up
Learn moreTechnology & SaaS
Tech businesses and SaaS companies at growth stage. Positioning, acquisition, and go-to-market strategy.
lastminute.com · Monster.com · Holiday Autos · TES Global · Dragonfly AI
Learn moreGreen Tech & Clean Energy
First-mover green technology businesses. Translating complex technical stories for investors, partners, and the market.
GreenTech Industries (GTI) — EV battery technology
Learn moreHospitality & Restaurants
Independent restaurants and hospitality operators. Local SEO, AEO, GEO, reservations technology, and growth marketing.
The Galley, Topsham · Independent restaurant clients
Learn moreProfessional Services & Charities
Consultancies, law firms, financial advisors, recruitment businesses, agencies, and charities. Turning expertise into authority.
Multiple professional services and charity clients
Learn moreStrategy with vision. Impact that lasts.
Ready when you are.
Tell me where you are and what you are trying to do, and we'll work out together whether I'm the right person to help.
Get in touch