What I do

Services

Every engagement is different. But they all start the same way — with a conversation about where you are and what you actually need.

Fractional CMO

Your CMO. Part of the time. All of the thinking.

Board-level marketing leadership on a flexible, retained basis. Strategic direction, commercial accountability, and hands-on delivery — without the full-time cost.

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Marketing Strategy

Stop guessing. Start with a plan that connects to revenue.

Positioning, audience, channel strategy and a roadmap your whole organisation can work from. For businesses that need clarity before they scale.

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Marketing Audit

An honest view of what's working, what isn't, and what to do about it.

A structured, objective assessment of your current marketing activity — ending with clear, prioritised recommendations, not just a report.

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Team Building & Mentoring

Build the marketing team your business actually needs.

From defining your first marketing hire to structuring a full function. Plus one-to-one mentoring for marketing leaders who want senior support.

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AI & Marketing Technology

Use AI where it actually helps. Ignore the noise.

AI tool strategy, martech rationalisation, AEO and GEO — and a practitioner's perspective on where AI genuinely moves the needle in marketing.

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Brand & Positioning

What you stand for. Who you're for. Why it matters.

Brand strategy and positioning that gives every campaign, channel, and conversation a foundation worth building on.

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Start-up Marketing Advisory

Is your proposition ready for the market? Let's find out.

Proposition audits, market stress-testing, and the commercial narrative that gets early-stage businesses taken seriously by investors and customers.

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Grants, Bids & Awards

The difference between a good project and a funded one is the bid.

Grant funding applications, competitive tenders and award submissions, built on the credible, compelling case funders and judges actually back. Multiple millions secured.

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Strategy with vision. Impact that lasts.

Ready when you are.

Tell me where you are and what you are trying to do, and we'll work out together whether I'm the right person to help.

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