Hospitality & Restaurants
A great restaurant with poor visibility loses to an average one that has done the basics well.
Hospitality marketing is high-stakes, local and immediate. AI search is changing how people discover where to eat, and the gap between operators who have thought about this and those who haven't is growing fast.
I work with independent restaurants and groups, from single-site operators through to small chains, across brand, website and booking technology, growth strategy, and the full spectrum of marketing. That includes AEO and GEO, local search, digital visibility and the entire customer experience.
Local discovery decides the winner
Most diners choose close to home. If you're not visible locally, you're not in the running.
AI search is the new front door
People ask differently. I make sure your restaurant shows up with the right answers, everywhere.
Strategy that drives sustainable growth
From foundations to growth systems, I help restaurants build visibility, demand and loyalty.
Where I've worked in this sector
The Galley, Topsham
Website rebuild, reservations and diary management integration, EPOS integration, and full growth marketing strategy. Ongoing engagement.
Independent and group restaurant clients
Marketing strategy, brand development, social and content, and digital visibility work across both single-site independents and small restaurant groups.
Common challenges I work on
Brand development for new restaurants
From concept and identity through to interior alignment and all customer-facing materials.
Website rebuild with reservations integration
Beautiful, fast websites that convert, with seamless booking and diary management.
EPOS integration and operational marketing alignment
Connecting systems and messaging so operations and marketing work together.
Local SEO, getting found by people who are nearby
Optimised presence across Google, Maps and local directories to drive footfall and bookings.
AEO (Answer Engine Optimisation)
Appearing in AI-generated answers when people search for restaurants.
GEO (Generative Engine Optimisation)
Visibility in ChatGPT, Perplexity, and Google AI Overviews when diners ask for recommendations.
Social media and content strategy
Content that builds community, drives discovery and reflects the heartbeat of your brand.
Online reputation management
Review strategy across Google, TripAdvisor and key platforms to build trust and bookings.
Growth marketing strategy
Practical, prioritised plans for independents and small groups to increase demand.
External visibility audit
Where you appear, how you appear, and what needs to change to close the gap.
Relevant services
Strategy with vision. Impact that lasts.
Work with me in Hospitality & Restaurants.
Every engagement starts with a conversation. No pitch, no obligation — just a discussion about where you are and what you need.
Get in touch