Education & Creative Arts
Marketing for education is about trust. Everything else follows.
Education marketing carries unusual weight. Your audience isn't making a commercial decision, they're making a consequential one, and trust, clarity and credibility decide it.
I work across higher and further education, EdTech and the creative arts, on student recruitment, brand authority and the digital transformation competitive institutions now depend on.
Trust decides the decision
Students and families are choosing a future, not a product. Credibility and clarity are the whole game.
Recruitment is a competitive sport
In a crowded market, the institutions that communicate clearly are the ones that fill their places.
Authority compounds over time
The right brand and systems turn one strong recruitment cycle into a dependable pipeline.
Where I've worked in this sector
BIMM University
Marketing engagement with BIMM University, the UK leading specialist university for contemporary music, performing arts, and creative industries — supporting student recruitment and brand positioning.
ADE Education — ICMP & SAE UK
Marketing for two of the UK leading higher education providers in music, film, TV, games, and AI at degree level.
TES Global
Senior marketing leadership for the world largest professional network for teachers — a platform used by millions of educators globally.
Further education college, East London
Full marketing audit, strategy development, website and technical review, persona work, and a complete programme of work to increase brand awareness and local student recruitment. Client confidential.
Digital education start-up
Co-founder. Built the marketing function from the ground up across product launch, audience acquisition, and brand development.
Common challenges I work on
Student recruitment and enrolment marketing for higher and further education
Building brand awareness and local recruitment pipelines for FE colleges
Marketing department audits
assessing capability, tools, and structure
Building marketing strategies that internal teams can own and deliver
Defining what a marketing team needs to look like at each stage of growth
Building brand authority in competitive, credential-heavy education markets
Acquisition and retention for subscription-based education platforms
Marketing for institutions navigating digital transformation
Go-to-market for new EdTech products and services
Relevant services
Strategy with vision. Impact that lasts.
Work with me in Education & Creative Arts.
Every engagement starts with a conversation. No pitch, no obligation — just a discussion about where you are and what you need.
Get in touch