AI & Marketing Technology
Use AI where it actually helps. Ignore the noise.
AI tool strategy, martech rationalisation, AEO and GEO — and a practitioner's perspective on where AI genuinely moves the needle in marketing.
See what's includedSignal over hype
What's genuinely worth adopting, and what to skip, from a practitioner's view.
A stack that earns its place
Tools and workflows rationalised around how your team really works.
Visible in AI search
AEO and GEO so you show up when people ask ChatGPT, Perplexity and AI Overviews.
What this covers
Every week there's a new AI tool promising to transform your marketing. Most of them won't. Some of them will. The difference is knowing which is which — and how to integrate them into the way your team actually works. I advise on marketing technology and AI adoption from a commercial standpoint: what's worth investing in, what to avoid, and how to use it to meaningfully improve efficiency and output.
AI tool assessment and recommendation — content, SEO, analytics, CRM, automation
Martech stack review and rationalisation
Workflow design for AI-assisted content and campaign production
Prompt engineering and team training
AI readiness assessment for marketing functions
AEO (Answer Engine Optimisation) — structuring content to appear in AI-generated answers and featured snippets
GEO (Generative Engine Optimisation) — ensuring your brand is visible in AI search tools like ChatGPT, Perplexity, and Google's AI Overviews
Advisory on emerging tools and platforms
Relevant experience
As well as advising clients on AI adoption, I've worked directly inside the AI space — as an advisor to Dragonfly, an AI creative optimisation business. That gives me a practitioner's perspective on where AI genuinely moves the needle in marketing, and where the hype outpaces the reality.
Right for you if
You're curious about AI's role in your marketing but don't know where to start. Or you've already experimented and want a more structured approach. Or your organic visibility is shifting as AI search changes how people find businesses like yours — and you want to get ahead of it.
Strategy with vision. Impact that lasts.
Start with a conversation.
Every engagement begins by understanding where you are and what you need. No pitch, no obligation — just a clear-headed discussion.
Get in touch