Fractional CMO
Your CMO. Part of the time. All of the thinking.
Board-level marketing leadership on a flexible, retained basis. Strategic direction, commercial accountability, and hands-on delivery — without the full-time cost.
See what's includedBoard-level, not freelance
Senior marketing leadership embedded in your business, owning the strategy and the outcomes.
The thinking and the doing
Strategy and hands-on delivery from one person, with no gap between the plan and the execution.
Without the full-time cost
The accountability of a senior hire, on a flexible, agreed number of days a month.
What this covers
There's a point in every growing business when marketing stops being a task and starts being a decision. The founder can't own it anymore. The team needs direction it doesn't have. And a full-time CMO hire feels too big, too expensive, or too permanent for where you are right now. That's the gap this fills — with the same commercial accountability you'd get from a full-time hire, without the commitment.
A defined number of days per month, agreed in advance
Full involvement in commercial and leadership conversations
Ownership of the marketing strategy and roadmap
Management and coordination of your existing team or agencies
Regular reporting against revenue and growth metrics
Clear scope, clear fees — no retainer creep
Relevant experience
GreenTech Industries (GTI)
Fractional Marketing Director for the UK first industrial-scale EV battery disassembly and remanufacturing operation. Leading the full brand and commercial narrative — positioning the business for investors, strategic partners, and a market that is only beginning to understand what it does.
Dragonfly AI
Fractional marketing engagement with a computer vision AI business. Supporting go-to-market strategy, B2B positioning, and building the commercial narrative for a technically complex product in a competitive and fast-moving space.
Adzemble
Early-stage marketing engagement. Proposition development, channel strategy, and building the marketing foundation for a start-up moving from idea to market. Client confidential — details available on request.
Multiple founder-led businesses
Ongoing and recent advisory and fractional CMO engagements across B2B SaaS, professional services, education, and the charity sector. Scope ranges from full marketing leadership to targeted strategic support at key inflection points.
Right for you if
You're scaling past the point where tactical marketing execution is enough, but you're not ready — or don't need — a full-time hire at this level. Common triggers: a funding round, a new market entry, a rebrand, or a team that needs direction.
Strategy with vision. Impact that lasts.
Start with a conversation.
Every engagement begins by understanding where you are and what you need. No pitch, no obligation — just a clear-headed discussion.
Get in touch